Santa Cruz County is home to one of the most unique communities in the nation, a haven for those active in recreation, the arts, the environment, tech, the sciences, politics, activism and wellness. For more than 40 years, Good Times has been the county’s leading free weekly in Santa Cruz County, reaching the audience that defines this internationally known community and center of higher learning.

Residents of the county are both affluent and active, with a mean household income of more than $109,000 per the Census Bureau. Naturally, these residents pick up Good Times every Wednesday for the community’s most comprehensive guide to events—a resource relied on by locals and visitors alike—as well as strong news analysis, insightful coverage of the performing and visual arts, and the latest in food culture, plus advertisements from homegrown, independent businesses, event promoters and nonprofits. It all adds up to indispensable content.

Good Times also supports more than 100 community-based nonprofit organizations through a program of donated promotional space, social media exposure, and an annual holiday giving program—Santa Cruz Gives.